Farley’s Ruidoso Celebrates 50 Years of Flavor, Family & Community
The original Farley’s marks three decades of food, fun, and connection under the Cattle Baron Restaurants legacy
RUIDOSO, NM – November 25, 2026 — As Cattle Baron Restaurants celebrates 50 years of legendary flavor, family, and community, Farley’s Ruidoso — the original Farley’s location — is joining in the company-wide celebration marking half a century of hospitality across the Southwest.
Opened in 1994, Farley’s Ruidoso quickly became a local favorite known for its relaxed atmosphere, creative menu, and signature sense of fun. As the first restaurant under the Farley’s concept, it helped establish what would become one of the Cattle Baron family’s most popular brands — a place where guests could unwind, laugh, and enjoy great food with friends and family.
Opened in 1994, Farley’s Ruidoso quickly became a local favorite known for its relaxed atmosphere, creative menu, and signature sense of fun. As the first restaurant under the Farley’s concept, it helped establish what would become one of the Cattle Baron family’s most popular brands — a place where guests could unwind, laugh, and enjoy great food with friends and family.
“Farley’s was built on the same values that made Cattle Baron successful — great food, great service, and community,” said Clay Wilson, CEO and President of Cattle Baron Restaurants. “When Jeff created Farley’s, he wanted something a little different — more casual, more playful, but with the same quality and heart. Thirty years
later, that spirit is still alive in Ruidoso.”
Known for its hearty burgers, wood-fired pizzas, and one-of-a-kind décor, Farley’s Ruidoso continues to attract both locals and visitors year-round — a true reflection of the town’s mountain-town charm and welcoming spirit.
“Farley’s has always been about community,” said Michael Wilson, General Manager of Farley’s Ruidoso. “People come here to relax, laugh, and make memories. We’ve been part of birthdays, reunions, and celebrations for three decades — and now we’re proud to celebrate this 50th Anniversary alongside the rest of the Cattle Baron family.”
As part of the “50 Years of Flavor, Family & Community” campaign, Farley’s Ruidoso will host local events,
giveaways, and guest appreciation promotions throughout 2026, honoring both its own 30-year legacy and
Cattle Baron Restaurants’ 50-year milestone.
About Cattle Baron Restaurants
Founded in 1976 by Jeff Wilson in Portales, New Mexico, Cattle Baron Restaurants is a family of restaurants dedicated to exceptional food, friendly service, and community spirit. The group includes the iconic Cattle Baron Steakhouse, Farley’s Food, Fun & Pub, and Pasta Café. With locations across New Mexico and Texas, the company continues to honor its family legacy while serving generations of guests with the same flavor and hospitality that started it all.