Farley’s Las Cruces Celebrates 50 Years of Flavor, Family & Community
Las Cruces favorite celebrates three decades of food, fun, and hometown pride under the Cattle Baron Restaurants legacy
LAS CRUCES, NM – November 25, 2026 — As Cattle Baron Restaurants celebrates its 50th Anniversary, Farley’s Las
Cruces is joining the celebration, marking nearly 30 years of bringing great food, fun, and community together
in southern New Mexico.
Opened in 1998, Farley’s Las Cruces has become a local institution — known for its upbeat atmosphere, creative comfort food, and sense of humor that keeps guests coming back. From burgers and wings to its wood-fired pizzas and signature pub favorites, the restaurant continues to be a gathering place for families, friends, and students alike.
Opened in 1998, Farley’s Las Cruces has become a local institution — known for its upbeat atmosphere, creative comfort food, and sense of humor that keeps guests coming back. From burgers and wings to its wood-fired pizzas and signature pub favorites, the restaurant continues to be a gathering place for families, friends, and students alike.
“Farley’s Las Cruces embodies the fun and community spirit that has always been part of who we are,” said Clay
Wilson, CEO and President of Cattle Baron Restaurants. “Jeff built Farley’s to give people a place to laugh,
connect, and enjoy great food together — and this location has carried that mission forward for nearly three decades.”
Beyond its food and quirky décor, Farley’s Las Cruces is best known for its people — a team that takes pride in
knowing guests by name and creating the kind of familiar, friendly energy that defines the Farley’s brand.
“We’re proud to be part of something bigger than just one restaurant,” said Santana Ocha, General Manager of Farley’s Las Cruces. “Our guests are part of our story, and celebrating 50 years with the Cattle Baron family means
celebrating all of them — the regulars, the students, the families who’ve supported us for so long.”
As part of the “50 Years of Flavor, Family & Community” campaign, Farley’s Las Cruces will feature special events,
giveaways, and community partnerships throughout 2026, recognizing both its local history and its role within the Cattle Baron family legacy.
About Cattle Baron Restaurants
Founded in 1976 by Jeff Wilson in Portales, New Mexico, Cattle Baron Restaurants is a family of restaurants dedicated to exceptional food, friendly service, and community spirit. The group includes the iconic Cattle Baron Steakhouse, Farley’s Food, Fun & Pub, and Pasta Café. With locations across New Mexico and Texas, the company continues to honor its family legacy while serving generations of guests with the same flavor and hospitality that started it all.